Focused on pushing the boundaries of innovation in the RTD category, Doozy has launched a new 50:50 flavour profile, Half & Half, blending vodka iced tea and lemonade.
With RTD consumption now accounting for 13 per cent of total liquor sales in Australia, the team behind Doozy designed the new flavour combinations to capture consumer in full flavour pre-mixed beverages.
Offering a 50:50 split of refreshment and flavour, Doozy Half & Half has been crafted by Richards Rose and AFL Sydney Swans stars Will Hayward (alongside his brother Harry Hayward), Ollie Florent and Isaac Heeney.
Hayward says: “With Doozy Half & Half, we’re not just mixing drinks, we’re mixing things up. We’re taking two already awesome things and creating something entirely new and exciting.
“We’re sticking to bold flavours and simple, impactful branding to create a unique and memorable brand and experience. Here’s to daring to be different and embracing the doozy spirit.”
Doozy Half & Half is available in two flavours, Vodka Iced Tea & Lemonade with Raspberry, a half iced tea, half lemonade blend with notes of raspberry, and a classic Vodka Iced Tea & Lemonade with hints of peach.
Digby Richards, Co-Founder and CEO of Doozy Drinks, also commented on the launch of the new flavours.
“Half & Half is a true representation of Doozy’s evolution and vision. We’ve identified a unique opportunity within the Australian RTD landscape to create a drink that resonates with the consumer’s desire for full flavour adult beverages.
“As we continue to grow, Doozy is transitioning from an independent brand to a national lifestyle icon. For this launch, we’re expanding our national footprint and tapping into broader audiences who appreciate quality and creativity.
“Plus, having our founders deeply connected with the Swans, one of the country’s biggest fan bases, gives us an edge and authentic connection with our community.”
Doozy Half & Half has launched nationally across 750 liquor retailer stores, available in 330ml cans at an RRP of $27.99 per four pack.