Artificial Intelligence (AI) software company Complexica has announced liquor industry veteran Doug Misener will be joining its ranks as Director of FMCG.

Misener has more than 30 years of experience in liquor, having had a variety of roles at Lion including Managing Director of Lion Nathan International, then serving as CEO of Liquor Marketing Group (LMG) and most recently being the Executive General Manager at Kollaras & Co.

In this new role, Misener will provide Complexica with leadership in the fast moving consumer goods (FMCG) sector, which is one of the AI company’s key verticals.

Complexica currently serves a range of customers in the food and beverage space, including a number of liquor and retail companies. It provides AI software applications that aim to optimise sales, marketing and supply chain decisions.

Misener said: “I am excited to be joining Complexica at such a pivotal time in the company’s growth and development as the business progresses towards an IPO [initial public offering on the Australian Securities Exchange (ASX)].

“It isn’t often you get the chance to join a company where your belief in the product offering, the organisational capability, and their commitment to deliver on behalf of their customers, is so high. I look forward to building on Complexica’s success in the FMCG sector and further expanding its market footprint.”

Recently named as one of Australia’s Top 20 Tech Companies in May 2021, Complexica welcomed Misener and his skills, especially those relating to liquor retail and supply. For example, in his position at LMG, Misener had transformed the business by divesting the wholesaling division, overhauling systems and processes and achieving a debt-free position.

“Everyone at Complexica is delighted to welcome Doug Misener as a key member of our management team,” said Matt Michalewicz, Managing Director of Complexica.

“Doug shares many of our entrepreneurial values, especially around building a customer-centric business where customer service and experience comes first. It will be a great pleasure working together in the years ahead as the company expands overseas and lists on the ASX.”

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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