By Rebecca Harris in Port Lincoln

Scottish whisky liqueur Drambuie is today (Sep 28) rewarding 13 of its loyal bartenders by throwing them to the sharks – literally.

In the spirit of adventure that embodies Drambuie and its brand values of ‘risk, rebellion, passion and mystery’, they offered bartenders across the country the opportunity to win a trip cage-diving with sharks off the coast of Port Lincoln, South Australia.

The three winning venues – Rambutan in Sydney, Madame Brussels in Melbourne and the Forrest Centre Tavern in Perth – are currently at the Neptune Islands (70km off the coast of Port Lincoln) redeeming their prize.

“This promotion is similar to one they run in the UK, where bartenders are taken to Cape Town [South Africa] to experience the adventure-of-a-lifetime shark-diving,” said Drambuie senior brand manager Alison Sinclair. “It’s really exciting how well the bartenders have embraced the competition and the spirit.”

To take part in the promotion, venues were asked to support the brand via cocktail listings and activity within their venue.

Each bar had to list a minimum of two Drambuie cocktails on their menu and have a monthly Drambuie promotion.

Traditional cocktails like the Rusty Nail featured, as well as more original creations such as the Dramzombie, where the traditional rum is replaced with Drambuie.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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