By Ian Neubauer

Drambuie will host an exclusive extravaganza at a Sydney Penthouse on Monday as part of its ‘Made for a Prince’ marketing campaign.  

The event will feature music by Germany’s DJ Monk and three art performances stylised by Adam Williams, a choreographer on Channel 10’s So You Think You Can Dance.

Each performance will reflect and accompany the serving of a different Drambuie beverage, from the Libertine (Drambuie with crushed ice and muddled lime), to the Dolce Vita (Champagne and Drambuie), to a simple Drambuie, lime and soda.  

“The premise behind the event is that it is a princely party with all the trappings a modern-day prince on the party set would be exposed to,” said The One Centre managing partner, Luke Nathan, whose agency created Drambuie’s latest advertising campaign.

Guests will include celebrities, A-list members of Sydney’s party set, top bartenders from around the country, media representatives and members of the ‘Drambuie Clan,’ an online marketing campaign offering special promotions and competitions for Drambuie aficionados.

Drambuie is distributed in Australia by McWilliam’s Wines.     


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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