Premium drinks company Drinksology Kirker Greer (DKG), has appointed Ali Pickering as its new Chief Marketing Officer.
Pickering is the final member to join the DKG Executive Team, setting the brand up for taking the next step in its strategic growth plan. With more than two decades of marketing experience, Pickering will be a valuable asset to the team.
As Marketing Director at Molson Coors, Pickering worked with some of the most iconic beer and cider brands across more than 50 markets worldwide.
Pickering is looking forward to the new role.
“I am truly excited to join the DKG family as the Chief Marketing Officer. DKG has assembled an Executive Team comprising industry experts, each bringing their unique talents to the table. Together with Steven Pattison, Richard Ryan, Donal McAteer, and Ryan McFarland, we are well-poised to drive DKG’s strategic direction and growth strategy.
“Clearly, my primary focus lies in marketing, where our main objective is to build our exciting portfolio of distinctive brands, through strategic brand development, effective implementation of marketing communication strategies and delivering exceptional brand experiences! We have already put together clear brand, market and people prioritisation models which will enable us to build our brands across our focus markets and Global Travel Retail,” Pickering said.
DKG CEO, Steven Pattison, is enthusiastic about Pickering’s appointment.
“Ali’s extensive marketing experience and her proven ability to drive innovation and growth in the beverage industry make her an invaluable addition to our team. With our new Executive Team in place, we are perfectly positioned to elevate our brands, including Ukiyo Japanese Spirits, Jawbox Gin, Born Irish Whiskey, Bowsaw American Whiskey, and Kadoo Rum, to new heights,” Pattison said.
The DKG Executive Team includes co-founders and joint CEOs Steven Pattison and Richard Ryan, CFO Donal McAteer and CCO Ryan McFarland, with Pickering completing the team.