Following the successful launch of DrinkWise’s ‘Stay tasteful while tasting’ Pernod Ricard Winemakers’ South Australian venues – Jacob’s Creek and St Hugo cellar doors – have distributed over 10,000 Stay tasteful while tasting tracker scratchies.

The scratchies are part of DrinkWise’s national cellar door initiative, in partnership with Australian Grape & Wine and the National Wine Foundation, and help wine lovers keep track of their tastings and understand how many tastings add up to a standard drink. 

DrinkWise CEO, Simon Strahan, said the educational campaign is aimed at helping consumers make better choices when tasting wines.   

“With approximately eight million visitors to wineries across Australia annually and tastings available at the many cellar doors on the tourism pathway, consumers need an easy and effective means to track their drinking, especially if they are driving.

“The more than 200 South Australian cellars doors are typically located a long drive away from cities, so it’s imperative that visitors know how much they’re consuming in order to make responsible choices. This is why it’s great to hear that our Stay tasteful while tasting initiative has been such a success at Jacob’s Creek and St Hugo, two of South Australia’s leading cellar doors.  

“DrinkWise works with government, police, community and the alcohol industry in a whole of community approach to deliver these important messages, when and where people are purchasing or consuming alcohol. The innovative Stay tasteful while tasting scratchie cards demonstrate visually that six 15ml tastings is approximately one standard drink, enabling consumers to actively think about their alcohol consumption and make safer, healthier and more responsible decisions.”  

Pernod Ricard’s Legal, Public Affairs, Communications and S&R Director, Chair of the National Wine Foundation and DrinkWise Board Member, Helen Strachan said: “I am proud to see the widespread adoption of DrinkWise’s Stay tasteful while tasting initiative at cellar doors across Australia, including in our Jacob’s Creek and St Hugo cellar doors, where our guests to just those two cellar doors have now used over 10,000 tasting tracker scratchies.   

“By identifying the need to embed responsible drinking as part of the cellar door experience, DrinkWise has achieved a societal change ensuring wine tasting is an inclusive, responsible and safer experience for everyone. Our cellar door guests now have access to engaging educational resources, such as innovative scratchies and standard drink references, empowering our customers to monitor and manage their alcohol consumption.   

“As a board member of DrinkWise and Chair of the Australian Grape & Wine National Wine Foundation, a significant contributor to this initiative, I am thrilled that Pernod Ricard Winemakers has played a pivotal role in assisting our guests in making informed and responsible decisions regarding their alcohol consumption.”

The DrinkWise initiative has been a key contributor to Jacob’s Creek receiving Pernod Ricard Winemaker’s Responsible Hosting certification, an accreditation aimed at ensuring responsible serving of alcohol standards are met globally across Pernod Ricard venues.

To keep track of their tastings, wine lovers can grab their DrinkWise scratchies at Jacob’s Creek and St Hugo cellar doors, the Barossa Visitor Centre, as well as a range of other cellar doors, wine festivals and events and tourism associations across McLaren Vale, Adelaide Hills, Coonawarra and Clare Valley. Cellar doors who’d like to access DrinkWise’s free Stay tasteful while tasting resources can contact   

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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