Amidst the NRL Finals series, DrinkWise has launched a very timely campaign aimed at reminding the community about the importance of responsible consumption and behaviour.

The campaign is called ‘Always respect, always DrinkWise’ and is a collaboration between DrinkWise, the NSW Police and local Liquor Accords for the Hastings, Nambucca and Macleay Valley regions. It’s being fronted by NRL players Matt Burton, of the Penrith Panthers, and Corban Baxter, captain of the Sydney Roosters NRLW, who have both recorded messages to NRL fans about being respectful and moderating alcohol consumption both while watching the game and beyond.

“The NRL finals series is an exciting time, with expectations about which team will reign supreme after a long and turbulent season,” Burton said.

“Corban and I are proud to be supporting this important initiative from DrinkWise and NSW Police, to remind community members to focus on what’s important by looking out for those closest to them and if choosing to drink alcohol to do it in moderation.”

DrinkWise CEO, Simon Strahan, said: “DrinkWise is pleased to launch the Always respect, always DrinkWise campaign in partnership with NSW Police, the NRL and regional NSW Liquor Accords.

“With the NRL finals series now upon us, this campaign is an important reminder to enjoy the series, but always respect each other and, if consuming alcohol, always do so in moderation and responsibly.”

NSW Police Assistant Commissioner Leanne McCusker added: “Always respect, always DrinkWise is a really important message to remind the wider community about being respectful to those they live with and the wider community at all times.”

The campaign will be promoted throughout the NRL Finals series, across the NSW Police, NRL and DrinkWise social and digital channels, as well as through messaging displayed at the venues from the Hastings, Nambucca and Macleay Valley Liquor Accords.

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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