DrinkWise has announced a multi-year partnership with Bowls Australia, which will aim to remind Australians aged over 50 about the importance of drinking alcohol responsibly.

With two thirds of bowls participants aged 60 and over, the partnership comes at an important time with research finding an estimated 1.3 million Australians over the age of 50 are drinking at risky levels.

DrinkWise CEO Simon Strahan said the new partnership with Bowls Australia provides an important platform to continue to promote safe drinking practices to all Australians.

“This partnership between DrinkWise and Bowls Australia will continue to educate Australians about making healthier and safer choices when choosing to drink alcohol,” Strahan said.

“Research has found while overall drinking habits are improving for Australians, for older Australians, some of whom also participate in bowls, there are still too many continuing to drink at risky levels.

“While a game of bowls followed by a social gathering in the clubhouse is an important weekly routine for a lot of Australians, it’s also essential those who choose to drink alcohol are aware of the importance of drinking in moderation and the mid, low and zero alcohol alternatives available to them.”

While the majority of Australians are choosing to moderate their alcohol consumption, some people find it challenging to reduce their drinking. A recent study predicted a 30 per cent increase globally in the volume of zero and low alcohol products over the next three years, yet 72 per cent of Australians aged 50+ had not tried a lower strength alcohol product as a way to reduce their alcohol consumption.

Bowls Australia CEO Neil Dalrymple said: “We’re really excited to partner with DrinkWise to help promote such an important message to bowls participants and supporters across our 1,872 clubs around the country,” Dalrymple said.

“We hope this partnership will continue to remind bowlers of all levels and those who frequent bowls clubs for social gatherings to make informed choices when choosing to drink alcohol and consider mid, low and zero alcohol alternatives.”

This partnership with Bowls Australia continues DrinkWise’s behaviour change collaborations that emphasise the importance of safe and responsible consumption.

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

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