Duxton Vineyards has welcomed new sparkling wine brand Solara to its portfolio of sustainably produced wines. The Solara range, which includes a Prosecco and Chardonnay Pinot Noir, was launched earlier this month to connect eco-conscious consumers with a quality sparkling from a sustainable Australian producer.
With Australian sparkling dominating the local wine market, contributing to 54 per cent of total sparkling value sales, Duxton Vineyards has tapped into the growing category with the release of its new Solara range ahead of summer.
Adopting vibrant packaging and the tagline ‘Live With Fizz’, Solara is marketed to appeal to a millennial audience.
Wayne Ellis, General Manager at Duxton Vineyards, explained that the company is pleased with the latest addition to its portfolio.
“After a hugely successful launch with Rewild last year, Duxton Vineyards is thrilled to be releasing our new sparkling wine brand Solara to the Australian market.
“We have seen an increased appetite for consumers for affordable sparkling wine options that don’t compromise on taste, and Solara is our response to this demand. Solara Prosecco and Chardonnay Pinot Noir are fresh, flavourful and youthful, and perfect to enjoy as part of summer celebrations or festive drinking occasions.”
As one of Australia’s largest vineyard holders, Duxton Vineyards is committed to environmental sustainability and conducts a number of sustainable practices at its vineyards, such as regenerative farming practices, water saving initiatives and a biodiversity management plan.
Retailing at $18.99 a bottle, Solara aims to offer consumers a high-quality Australian sparkling wine at an affordable price point, while embodying Duxton Vineyards’ ethos for sustainable wine production.
Based in the Adelaide Hills, Pure Wine Co will be responsible for the distribution of Solara across Australia. Daniel Killey, CEO of Pure Wine Co, spoke about the distribution agreement.
“At Pure Wine Co, we are focused on building a portfolio of exceptional local producers and imported brands for our independent and national on- and off-premise customers. It’s terrific to add Solara to the list of sustainable wines we distribute for Duxton Vineyards.
“Domestic sparkling is a huge growth market with Australians enjoying the category more frequently than 12 months ago, and Solara offers our partners a sustainably sourced, quality sparkling wine at a very reasonable price point.”