By Andy Young

Point of sale and retail merchandising company, EDA Australasia (EDA), has won a global marketing award for its 'House of Hennessy' project.

EDA's award-winning Point of Sale unit

The project was an in-store activation, which aimed to engage Cognac shoppers with the Moët Hennessy brands. EDA developed Hennessy branded PoS units, which housed a range of products from Hennessy’s Very Special Old Pale to the Extra Old Cognac. The units were installed in leading liquor stores in New South Wales and Victoria last year.

Owner and managing director of EDA, John Atwill, said: “I’m very proud of the EDA team who have worked extremely hard throughout the year to secure this prestigious award. To be recognised among our peers on a global scale, in one of the most innovative and competitive categories, is especially outstanding.

“There has been a significant positive reaction to the Hennessy PoS units both from retailers and shoppers. Engagement with the category and brand has increased achieving volume sales lifts of more than 170 per cent year on year.”

The award came at the POPAI Global Marketing at Retail Awards, which recognise “excellence in point-of-purchase advertising displays, marketing and retail activations on an international scale”.

The Shout Team

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