For the next three years, leading drinks and hospitality business Endeavour Group will partner with GIVIT for its charitable fundraising.

Since 2019, the Endeavour Group has raised $2 million from corporate and customer donations. These were collected through initiatives such as the Dan Murphy’s gifting hub, donation tins, annual National GIVIT Day at BWS and Dan Murphy’s, and brand partnerships like the BWS “snag a donation” campaign, and Hughie beer donating $2 from every case sold at BWS and Dan Murphy’s.

Additionally, Dan Murphy’s has donated over half a million dollars worth of in-store advertising for GIVIT over the last 12 months.

Endeavour Group CEO and Managing Director Steve Donohue explained that the partnership with GIVIT began to provide drought relief. This continued in the wake of other natural disasters, including the 2022 Northern Rivers floods that decimated the Dan Murphy’s store in Lismore.

“We are committed to leaving a positive imprint on the communities we serve, and this partnership is evidence of that,” Donohue said. “We know that some Aussies are doing it tough at the moment and this is just one way we can help give back.

GIVIT works with over 4,500 charities across the country, said GIVIT CEO Sarah Tennant.

“We’re so grateful to Endeavour for their support of our important work assisting vulnerable Australians,” she commented.

GIVIT will use the funds raised to help single parents feed their families, enable flood victims to purchase new clothes, and assist a number of other Australians in need.

“Whether recovering from an emergency event, or experiencing hardship due to domestic and family violence, homelessness, disability and mental health, GIVIT ensures people get exactly what they need, when they need it,” Tennant said.

“These much needed funds are delivering immediate solutions to those facing a crisis and with GIVIT’s approach to transparency, customers can have confidence that funds are going to where they’re needed most,” Donohue added.

To date, customers from Western Australia and South Australia have contributed $204,334, customers from Queensland have contributed $185,852, customers from New South Wales and the ACT have contributed $185,164 and customers from Victoria and Tasmania have contributed $177,802.

“The good thing is that we have seen all states and territories do the heavy lifting so we know that many people across the country will reap the benefits,” Donohue concluded.

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