Endeavour Group CEO Steve Donohue has today announced the appointment of Agnieszka (Agi) Pfeiffer-Smith to the role of Managing Director, Dan Murphy’s.

Pfeiffer-Smith is currently the Chief Strategy Officer for Endeavour Group and will now begin transitioning into the new role, working closely over the coming months with outgoing Managing Director, Dan Murphy’s, Alex Freudmann, to ensure a smooth handover.

Commenting on the appointment, Donohue said: “I am very pleased to have Agi in the Managing Director, Dan Murphy’s role. She is an experienced executive leader, with a proven track record of combining her strategic, commercial and operational expertise, with a focus on supporting teams to deliver better businesses.

“Agi will lead a passionate, purpose driven group of more than 6000 Dan Murphy’s team members, working closely with its highly talented leadership group, while also remaining a key member of the Endeavour Group executive team.

“Agi was appointed Chief Strategy Officer for Endeavour Group in April 2020, and has been integral to defining Endeavour Group’s future path, having been a key architect behind the development and implementation of the Group’s initial strategy, following the 2021 demerger from Woolworths.

“It is a testament to the strength of our internal talent that we are able to appoint Agi. Agi has a strong track record of driving transformation by harnessing the role that teams, technology and innovation play in delivering successful customer outcomes. This, combined with Agi’s deep understanding of the Dan Murphy’s business and the broader Endeavour Group strategy, ensures she is ideally positioned to lead Dan Murphy’s through the transformative change currently underway.”

Pfeiffer-Smith added: “I am excited to be entrusted with such a fantastic brand and business – a brand that is loved by its customers and by our team.

“I look forward to getting to know the business better over the next few months and to working with the team to continue to build on the legacy of Daniel Frances Murphy as we take Dan Murphy’s business on its next adventure.”

Pfeiffer-Smith began her career with Boston Consulting Group in Auckland, New Zealand in 1998, before progressing to roles within BCG in Australia and Europe. Her extensive experience has included working across a variety of industries, with over 10 years in Retail, including as Executive General Manager, Safety Specialists, Wesfarmers Industrial and Safety; and GM Strategy – Retail Development, David Jones; complemented by property, banking, industrial goods, aviation and telecommunications sector experience.

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

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