By Amy Looker
Eristoff vodka is set to hit television screens for the first time this month (December) with its ‘Land of The Wolf’ TVC campaign.
Bacardi Lion is investing half a million dollars into the campaign which will be spread across television and digital channels during December.
The investment into the brand is on the back of impressive growth by the Eastern European vodka, which is now ranked as the fifth largest vodka brand in Australia and growing at a rate of 20 percent according to Nielsen (MAT October 2010).
The new TVC stresses Eristoff's Eastern European roots.
“Now ranked fifth in Australia, Eristoff has shown impressive growth with little above-the-line investment to date,” said senior brand manager for Eristoff, Brad Richer.
“We believe this is the perfect platform from which to build the brand and that increasing advertising investment will introduce even more consumers to this great quality vodka.”
In addition to the new TVC campaign, Eristoff will be leveraging its alliance with internationally renowned house music duo, The Chemical Brothers, with an exclusive mp3 giveaway of their track, Swoon, via a campaign website and promotional neck tags.
“By tapping into the brand’s longstanding relationship with the Chemical Brothers, Eristoff is able to give something back to its target consumers,” said Richter.