Customers ATM operates Australia’s largest ATM network and is rolling out all new Extracash branding to up to 1500 of its terminals in hospitality venues nationwide.
Customers ATM Managing Director Tim Wildash said the new brand recognised the industry’s unique operating environments and furthered his company’s commitment to them.
“Ensuring customers have fast, dependable access to cash is crucial for the hospitality industry, which also faces important rules and regulations,” Mr Wildash said.

“With up to 1500 ATMs in the hospitality industry nationwide, we wanted to use this significant footprint to build a brand that people can know and trust. So we invested in brand development, including research and focus group testing, and resulting in Extracash.
“With Extracash, our merchants can be confident that their ATM is visually appealing, visible but not distracting and importantly, associated with trust and security.”
Mr Wildash said that with Extracash ATMs, venues would benefit from being part of a brand.
“Through ongoing marketing activities, including consumer competitions where cardholders can win prizes or receive discount coupons from the ATM, Extracash will become known and trusted as a fast and dependable source of cash in hospitality
venues nationwide.
“This brand identification and awareness will benefit our merchants, attracting and retaining more cardholders into their businesses.”
Recognising the industry’s need for superior service, Extracash is also about providing extra to merchants.
“Extracash encompasses everything we want our hospitality merchants to have – extra reliability, service, technology and cardholder appeal,” Mr Wildash said.
“It’s about providing extra in the key areas, such as ATM uptime, as well as the little extras such as innovative ATM screen advertising to promote responsible gambling.”

 For sales enquiries please contact the CustomersATM sales team on – 1300 305 600 or alternatively email 

About Customers ATM
Customers ATM is a member of Customers Limited, listed on the Australian Securities
Exchange (ASX: CUS) and operator of Australia’s largest fleet of ATMs, which are contracted
to merchants. Its ATMs include bank branding, such as Bendigo Bank, Citibank and Arab
Bank of Australia, as well as its own brands. Customers is recognised as a leading
independent owner and deployer of ATMs and the company is quality certified to ISO 9001.
Please visit the company’s website at for more information.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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