As a leader of the premium mixer space, Fever-Tree is no stranger to innovation and creating the ultimate mixing experiences for any choice of spirit. After all, the Fever-Tree mantra is ‘if three quarters of your drink is the mixer, mix with the best.’

This month the brand is celebrating that stance once again, with the release of a brand new product that aims to give premium dark spirits a mixer they truly deserve.

Fever-Tree Distillers Cola has been crafted with a range of the highest quality non-GMO ingredients the world can offer, including Caribbean Kola Nuts, Tahitian Limes and a selection of distilled botanicals and spices including Jamaican Pimento

Berry and Madagascan Vanilla. With this specific recipe, Fever-Tree Distillers Cola has no artificial sweeteners or colours, no high fructose corn syrup and a less sweet flavour profile than other brands.

“The biggest difference comes in the taste. While many available colas tend to mask the flavour of the spirit, our Distillers Cola makes the spirit shine and brings out its flavour notes,” said Caroline Wood, Head of Marketing at Fever-Tree.

“We’ve developed a cola that is rich and complex in flavour, with the perfect level of sweetness to complement and elevate whiskies and rums from the finest distilleries.”

Adding a premium cola like this to the portfolio made absolute sense to Fever-Tree – when you look at the data, there is a clear and solid demand for it.

According to BevTrack and IWSR, half of all spirits in Australia are consumed with a mixer, and this is on the rise. Mixing with Scotch and Irish whisk(e)y is up by 47 per cent, while mixing with US whiskey is growing at a whopping 58 per cent. Whisk(e)y (of all kinds) and cola makes up a huge 28 per cent of all mixed drinks.

“Since Fever-Tree began, we have been setting a new standard for mixing quality and innovation by seeking out the world’s finest ingredients to craft the finest mixers that complement the finest spirits,” Wood explained.

“We’ve long had our sights set on elevating the biggest mixing category of them all – cola. We decided to make a different kind of cola, one whose sole purpose was to better complement the premium dark spirits.”

There’s undoubtedly a lot to love about the new Fever-Tree Distillers Cola. It’s set to help demystify the world of dark spirit mixing, where consumers can sometimes find it hard to identify what is best to pair with the complex flavours of their favourite dark spirit.

“Our Distillers Cola was made to mix. It was crafted to do justice to the quality whiskies and rums it has been designed to pair with. This is about providing a better mixing experience for premium dark spirits by allowing the subtle and characterful flavours of the spirits to shine through,” Wood said.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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