Fever-Tree has launched a new national campaign which aims to help Australians understand the secrets behind the best whisky and Dry Ginger Ale and mixing better long drinks.
The campaign features leading Australian whisky producers and specialists, including:
- Archie Rose Distilling Co.
- 78 Degrees Distillery
- Master Cask
- Alexandra Dahlenburg
Sacha La Forgia, founder and head distiller at 78 Degrees Distillery said: “Fever-Tree’s high-quality Dry Ginger Ale is now my go-to for mixing with 78 Degrees Whiskey. It’s really exciting that we now have options to mix our whiskey with other exceptional products that really elevate your drink.”
Fever-Tree Australia Marketing Manager Caroline Wood added: “Fever-Tree is well known for its tonic range, but this year we are significantly increasing our local investment behind our gingers range. With the dark spirits market continuing to grow, we have perfected our product range to match with the best of Australian and international whisky.
“Our core audience is the gin and tonic drinker, but our long-term ambition is to be the top-of-mind mixer brand. This campaign is our largest push to date behind our ginger mixers and highlights our best-in-class range of products in a locally relevant way that appeals to whisky drinkers across the country.”
Running from July to September the campaign will be shown across digital and social media as well as in point-of-sale (POS) display and in-store sampling.