By Annette Shailer

Margaret River winery Fifth Leg has launched a fun initiative to ‘rid Australia of inferior wine’ called Operation Kerplonk.

The innovative campaign invites consumers to swap a bottle of ‘inferior’ wine for a bottle of Fifth Leg White wine at participating ‘drop zones’ (bottle shops) on July 7 between 5 and 9pm.

Only one bottle per person can be exchanged and the drop zones are located nationally in both metropolitan and regional areas.

Running alongside this is the ‘Dob in an Offender’ online promotion where people can nominate a friend for ‘crimes against wine’ such as bringing ‘crap wine to barbecues’.

Both the offender and ‘dobber’ will each go into a draw to win a case of Fifth Leg Wine each. The competition has started and entries close July 7.

Fifth Leg is also rolling out an off-premise competition where consumers who buy a bottle of Fifth Leg and enter online have the chance to win a year’s supply of wine to the value of $1000.

To enter the ‘Dob in an Offender’ competition, click here.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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