By Sacha Delfosse – editor bars&clubs

Sydney’s Firefly bar group has been downsized, with two of its bars being sold in the past few months to allow the business to focus on just one of its venues.

After nine years of trade, Firefly Walsh Bay ceased operations last weekend and has been sold to an undisclosed buyer. This follows the sale of Firefly Lane Cove several months ago and leaves owner, Daniel Sofo, with just one location, Firefly Neutral Bay.

Sofo said he found it challenging to stay true to his original concept while accommodating three different demographics and stretching himself across multiple venues.

"Consolidating to just one Firefly venue in Neutral Bay has allowed me to get back to my principles: to be a wine-centric bar serving easy going share plates, the ultimate purpose of which is to bring people together."

"Boutique hospitality operators in today's trading environment really do need to be completely hands on and focused. Sydney patrons have come of age in the past few years; they expect and deserve an amazing experience, every time,” said Sofo.

"It's a relief to be able to return to my roots, and rewarding for my Neutral Bay regulars to have me in the venue so much more."

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *