By Annette Shailer

Setting sail this month is an integrated online campaign from Appleton Estate Jamaica Rum giving customers the chance to win a trip for two to Jamaica.

The Appleton Estate Cup is a virtual yacht race from Jamaica to Sydney, where participants register online then name a vessel, select a crew and race to the finish line.

The skipper of the winning crew receives an all expenses paid ‘Day on the Water’ for themselves and nine friends, and a bottle of 21 year-old Appleton Estate valued at $230.

Every registered entrant will go into the draw to win a return trip for two to Jamaica, staying at the Grand Lido Resort and Spa, with a VIP tour of the Appleton Estate Distillery and a day trip to the YS Falls.

The campaign also features hundreds of instant win bottles from the Appleton Estate range, thousands of redeemable real cocktail vouchers at numerous bars and a professional bartender kit up for grabs.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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