By Ian Neubauer
A former policeman has been appointed chairman of the Distilled Spirits Industry Council of Australia (DSICA).
Brown-Forman Australia managing director, Michael McShane, has replaced outgoing chairwoman Eleanor Craig, who was managing director of Diageo Australia at the time of her appointment.
McShane said that as the new chairman of DSCIA, he was keen to work with the government, independent Senators and the Australian Greens to bring about real solutions to problem drinking among Australian youths.
“Problem drinking is a complex social and cultural issue,” he said. “While there is no single, simple solution, DSICA is committed to creating an informed political and social environment that educates consumers about moderate alcohol consumption and encourages responsible community attitudes toward alcohol.”
McShane, a father of two teenagers, is expected to draw on skills and experience he gained while working as an officer of the law and in his capacity as a parent to achieve his goals at DSICA.