By Ian Neubauer

The Foster’s Group has revived a premium Tasmanian wine label amid speculation it is rationalisating its wine business following declining sales and value in the category that saw write downs of $700 million last month.

“Tasmanian wine label Heemskerk launches this month celebrating new world winemaking techniques and old-world influences that capture the integrity, purity and elegance of Tasmania’s cool climate,” Foster’s said in a statement.

“Established in the early 70s, this once iconic label is set to re-establish itself as a cool climate leader, sing the best premium fruit available from a collection of carefully selected vineyards across Tasmania.”

Foster’s will pursue a selected distribution strategy for Heemskserk. The label will be available primarily through restaurants, where consumers are willing to pay a premium for fine wines. A small portion of stock will also be distributed through fine wine retailers.

For 2008, the Heemskerk portfolio will offer the 2007 Heemskerk Riversdale Coal River Valley Riesling at RRP $40, the 2006 Heemskerk Tolpuddle Vineyard Coal River Valley Chardonnay at RRP $50, and the 2007 Heemskerk Lowestoft Vineyard Derwent Pinto Noir at RRP $60.

The Shout Team

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