By Ian Neubauer
The Foster’s Group has revived a premium Tasmanian wine label amid speculation it is rationalisating its wine business following declining sales and value in the category that saw write downs of $700 million last month.
“Tasmanian wine label Heemskerk launches this month celebrating new world winemaking techniques and old-world influences that capture the integrity, purity and elegance of Tasmania’s cool climate,” Foster’s said in a statement.
“Established in the early 70s, this once iconic label is set to re-establish itself as a cool climate leader, sing the best premium fruit available from a collection of carefully selected vineyards across Tasmania.”
Foster’s will pursue a selected distribution strategy for Heemskserk. The label will be available primarily through restaurants, where consumers are willing to pay a premium for fine wines. A small portion of stock will also be distributed through fine wine retailers.
For 2008, the Heemskerk portfolio will offer the 2007 Heemskerk Riversdale Coal River Valley Riesling at RRP $40, the 2006 Heemskerk Tolpuddle Vineyard Coal River Valley Chardonnay at RRP $50, and the 2007 Heemskerk Lowestoft Vineyard Derwent Pinto Noir at RRP $60.