By Ian Neubauer
Foster’s Group has launched the Wolf Blass Green Label, which has added two new wines to the range that come in PET (polyethylene terephthalate).
Foster’s announced at an official launch in Sydney yesterday (May 5) that the new bottles produce 29 per cent less greenhouse gas emissions than glass over the total life cycle of the product.
The figure takes into account all phases of production and consumption, including winemaking, packaging, delivery and disposal, and was independently verified by sustainability consultancies Net Balance and Energetic.
“The introduction of Green Label responds to one of today’s strongest consumer insights and emerging trends for environmentally friendly products,” said Wolf Blass global brand director, Oliver Horn.
“[It] is about adopting a more sustainable approach and providing an alternative packaging choice with a lower greenhouse footprint, while still ensuring the same aesthetic appeal, 750ml volume and quality as a traditional Wolf Blass wine in glass”.
PET packaging is used across a wide range of F&B products in Australia. The lightweight plastic is shatter-proof and features an interior barrier that protects the flavour, aroma and colour of the wine for up to 12 months.
The Wolf Blass Green Label range is available in a crisp dry white and cabernet shiraz and will be backed up with a million-dollar advertising and merchandising campaign.