By Andrew Starke
Sarah Keith has been appointed Premier Media Group’s (PMG) director, commercial and sales.
She was most recently national manager, client solutions at SBS and in her new role will lead the team at Fox Sports Venues.
Keith takes over from Shayne Carvey who after eight years of service has resigned from his position to move interstate.
PMG chief executive, David Malone, said: “I am pleased to announce the appointment of Sarah to our senior executive team.
“Sarah brings a wealth of experience to her role and I am delighted that she will apply her considerable talent and knowledge across our growing multifaceted media company.”
Keith said it was vital that her team work with venues to ensure they continued to add value after what has been a tough 18 months for all businesses.
“We want to build an effective customer loyalty program and develop some unique traffic driving events,” she said.
“Following the launch of our HD product in November the team is speaking to all customers about how we create a greater atmosphere to help give you a real advantage over your competition.”
History was made last week as fans in the UK watched the world’s first live 3D TV sports broadcast, which featured a top-of-the-table English Premier League clash between Arsenal and Manchester United.