The world’s number one cider brand, Strongbow, has had a makeover! Set to hit shelves in liquor outlets across Australia from mid-March, the new packaging will showcase all the classic Strongbow flavors that Aussie cider drinkers know and enjoy – with a fresh new look!

A modern take on an old favourite brand, the revamped new packaging is colourful and clean, delivering a fresh new look for Strongbow while also making it easier for Australian cider drinkers to find the flavour that they are after. The strong colour blocking of the new Strongbow packaging makes it even easier to find your favourite flavour – whether it be in store, at a bar or in a restaurant.

Also launching this month is the new Strongbow Rosé Apple, a lightly sparkling rosé cider made with a delicate blend of handpicked apples and tart berries (elderberries), which are fermented with wine yeast. Replacing the previous Blossom Rosé, the delicious new Rosé Apple delivers an aroma of juicy toffee apple notes, delicately balanced by a crisp apple tartness.

Strongbow is distributed by Drinkworks, a part of the HEINEKEN Company.

Check out more of the Strongbow range below:

Strongbow Original Apple

Fresh and delicious with a hint of acidity for crisp, clean refreshment. A traditional apple cider taste.

Available in: Bottle, can, 6 pack, Case

ABV: 5%

Strongbow Lower Carb Apple

A light, refreshing cider that is 50% lower in sugar and lower carbohydrates compared to Strongbow Original Apple Cider. Strongbow Lower Carb has a clean, noticeable apple character with well-balanced fruit, a crisp dry finish and no lingering sweetness.

Available in: Bottle, can, 6 pack, Case

ABV: 5%

Strongbow Rosé Apple

Inspired by the beauty and elegance of apple blossoms, new Rosé Apple delivers an aroma of juicy toffee apple notes, delicately balanced by a crisp apple tartness.

Available in: Bottle, 6 pack, Case

ABV: 5%

Strongbow Sweet Apple

This delicious cider is sweet as the name suggests, with a full body, a noticeable apple character, and a lingering sweet finish.

Available in: Bottle, 6 pack, Case

ABV: 5%

Strongbow Dry Apple

The perfect balance of fruit and acidity, Strongbow Dry Apple is a tangy, clean, full-flavoured and completely refreshing cider. A mild, tangy dryness on the palate rounds out the fullness and provides a beautifully balanced cider.

Available in: Bottle, 6 pack, Case

ABV: 5%

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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