Furphy and Lion have launched a new national initiative called ‘Vaxxed to the Pub’ which will reward double-jabbed Australians with a free glass of Furphy once pubs and clubs are able to reopen safely.

The initiative will see Furphy shout the first beer for fully COVID-19 vaccinated customers at participating venues. It is part of Lion’s broader commitment to help the hospitality industry after the hits it has taken with lockdowns over the past 18 months.

In particular Lion is hoping CBD workers will reconnect with venues that have been hardest hit, and the company is offering its staff an afternoon off to spend at the pub when re-opening is safely allowed.

“We’re urging our fellow Aussies to roll up their sleeves and get double-jabbed so that we can start to bring much needed business back to our struggling hospitality sector. Lion has committed to giving our employees an afternoon at the pub once reopened so that they can share stories and a couple of long overdue cold ones together in person,” said Lion Managing Director James Brindley.

“We want to encourage all Aussies who can to get fully vaccinated. We can’t wait for the Furphys to flow once more and give some much-needed foot traffic to our hospitality mates.”

Lion is encouraging other companies to follow suit if they can and get involved by giving their workforce a ‘Vaxxed to the Pub’ early mark sometime soon, and only when safe to do so.

The initiative will run once official advice allows venues to open safely and Furphy will offer a free Furphy Refreshing Ale or Furphy Crisp Lager at participating venues via the Myy App for those who prove that they are fully COVID-19 vaccinated.

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

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