Paramount Liquor held Future Proof Melbourne earlier this week, bringing together over 500 guests who enjoyed three high-quality panel discussions, hosted by Jane Ryan as well as a range of new products and cocktails.

People travelled from Geelong and the Mornington Peninsula and interstate to experience Future Proof Melbourne, which has held at The Timber Yard in Port Melbourne.

Paramount CEO Nathan Rowe said: “Excitement levels were high, as guests enjoyed an immersive and memorable evening of drinks, discussion and discovery. Future Proof Melbourne delivered.  My hope is our customers across Victoria left the event with a positive outlook for the future of the industry.”

The first of the evenings panel discussions saw Ryan speak with Daisy Tulley, General Manager of the Mucho Group and David Vitale, Founder of Starward Whisky as they shared practical advice on how to develop branding and marketing to create innovative hospitality experiences.

Next up multi award winning bartender Millie Tang from The Gresham, Sarah Proietti, Maybe Sammy Venue Manager and Head of People & Culture at the Sammy Group and Karl Schlothauer CEO at House of Pocket & VP at YCK Laneways, explored building a successful hospitality career, covering leadership strategies, wellbeing initiatives, and career progression insights.

The final panel of the evening was titled Future Proof Melbourne, and saw Hatem Saleh the
Founder & Managing Director of the Atlantic Group, Matthew Stirling the owner of award-winning bar
Caretaker’s Cottage and respected food communicator Dani Valent deep dive into the emerging trends, challenges and innovations shaping Melbourne’s hospitality industry, and importantly strategies to thrive into the future.

Paramount Liquor has now held its Future Proof series in Adelaide, Brisbane, Melbourne and Sydney bringing key insights to attendees on how to successfully navigate many of the challenges facing the industry right and information on how to build brands and profiles.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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