By Ian Neubauer
Fine Wine Partners (FWP), distributors of Coriole in NSW, SA, QLD and WA, is ramping up the company’s promotional activities to coincide with the upcoming addition of Coriole’s Victorian account to its portfolio.
Coriole was established by the Lloyd family in 1967 and is best known for its McLaren Vale reds.
Off-premise marketing campaigns for Taltarni‘s Brut and Brut Tache Sparkling in the lead up to Valentine’s Day will see each bottle neck-tagged with a bag of bubble bath beads incorporating the aromas of Champagne, lychee, raspberry and apple. POS posters will be distributed to promote the campaign, scheduled to run from February to March.
A second Taltarni campaign will run from March to May to boost sales of the T Series range. The ‘It’s Time to Escape,’ campaign will give away eight resort holidays for four people, with winners identified as the holders of lucky bottle caps. ‘Splash of Pink Happy Hour’ is another Taltarni campaign, this time focusing on Brut Tache.
The on-premise promotion will run nationally from February to April and give away Happy Hour Packs including Taltarni branded flutes and aprons, pink stoppers, ice buckets and tent cards, among other gifts. Off-premise trade customers will also be given the opportunity to win big through FWP’s ‘Quintessential Rewards’ program for the sale of St Hallett wines from March to May. Rewards include Maggie Beer gourmet gift hampers, RM Williams polo shirts and Callaway golf clubs. Participating stores must pre-register for the program through their FWP customer managers.
The fifth and final campaign consists of an off- and on-premise promotion for Jindalee‘s new Circle Collection range. Each case purchased will receive 200 reward points redeemable for goods and services online. For full details of the rewards program, visit www.jindaleerewards.com.
FWP will commence distribution of Coriole in Victoria February 1.