By Andy Young
Gage Roads Brewing Company has confirmed that Chris Baddock has joined the company as a non-executive director.
Baddock, a former managing director of Lion Australia's Fine Wine Partners business, was recently appointed general manager of Pinnacle Drinks, which is wholly owned by the Woolworths Liquor Group. Woolworths also has a 25 per cent stake in Gage Roads Brewing.
The Gage Roads board said it welcomes Baddock to the company and, "appreciates his extensive experience in sales and brand management in the beer and liquor industry."
Current non-executive director Brad Banducci will continue to support Gage Roads in the role of alternate director to Baddock.
The brewer also announced that its rolling supply agreement with Woolworths, which contains an annual commitment of one million cases, has been extended.
In an announcement to the ASX, Gage Roads said: "Woolworths has taken up the maximum allowable extension under the agreement to extend the term for a further two years from 30 June 2015 to 30 June 2017."
The brewer added that it "anticipates" the agreement will be "reviewed and extended" towards the end of June 2017.
John Hoedemaker, managing director at Gage Roads, said: "The company values its continuing role in the support of Pinnacle Drinks' exclusive brands strategy for Woolworths. The extension of this agreement is a major step towards achieving Gage Roads' long-term goals and earnings growth for shareholders."