By James Wells
Australian wineries reinforced their billion dollar market position in China this week with a dominant record attendance at ProWine China 2018.
At the show’s fifth annual event in Shanghai, Wine Australia alone delivered a record attendance of 50 exhibitors and 100 brands which was complemented by other Australian wineries exhibiting nearby on their own separate stands.
The absence of a New Zealand presence outside of two small stands further reinforced the Chinese market’s preference for stronger styles of dry red wine served at room-temperature, which perfectly aligns with the Australian varietals: Cabernet, Merlot and Shiraz in particular.
This is a photo gallery taken from Day 1 at ProWine 2018 – a full summary of the show will be published at the conclusion of the exhibition.