Plantation Rum has launched its first-ever trade competition, which aims to celebrate the diversity of rum and terroir.

Entries for Plantation Rum’s first bartender competition close next week and the judging process will take into account any venues locked down because of COVID-19.

The Plantation Rum Cup is a team competition that can include all members of a venue who create or enhance the guests’ experience. The competition is divided into 3 stages:

  • Cocktail Promotion
  • Finalist Judging
  • Grand Final

A team will consist of two team members and a maximum of three, including at least one bartender, and one person from another area of the venue. This is limitless. It can be the barback, chef, waiter, host – from any section of the hospitality industry.

Together, the team creates a Plantation Rum cocktail using rums from the Bartender Classics or the Signature Blends ranges and promotes for a minimum of six weeks in their venue, with final start date for promotion by 12 July.

Points will be awarded based on:

  • Cocktail Sales (not bottle sales)
  • In-Venue & Social Media Promotion
  • Ingredients and recipe

Any COVID closures will be taken into account throughout the judging process. Venues are recommended to consider how their Plantation Rum Cup cocktail could feature on takeaway menus if COVID restrictions are implemented in their states.

Each cocktail will be made and judged in an off-location setting, to ensure a fair assessment is made to each recipe by all teams across Australia & New Zealand.

Finalists will be announced via the Plantation Rum Asia Pacific Facebook and Instagram page on 1 September.

On Monday, 20 September, each team will compete against each other for the first major title of Plantation Rum’s kind, a luxury experience provided in the winners’ home location and a cash prize to sponsor a venues’ ‘Welcome to Summer’ Party on 1 December.

Each team must register their team, venue, and cocktail on the competition registration page by no later than 12 July.

More information can be found on the Plantation Rum Cup website.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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