By Annette Shailer

In a promotion full of ‘yaktion’, Matilda Bay is set to send one lucky Fat Yak drinker to Mongolia to race a yak and meet the superstars of yak racing such as Naransteg, also known as ‘the hoof master’.

Two years on from the launch of Fat Yak, the Matilda Bay team has announced it will invest its entire global sponsorship budget into the somewhat under-appreciated sport of Mongolian yak racing.

The promotion officially got underway on January 21, with consumers who purchase a case of Fat Yak from a bottle shop or buy a Fat Yak at a participating pub, receiving a unique code which they can enter online ( or via SMS.

Supporting this will be a new Matilda Bay Facebook fan page and branded materials for both on and off-premise venues that include posters, coasters, table cards, fridge decals and header cards all designed to get people ready for some ‘yaktion’.

A handful of ads will roll out on TV this week, for a sneak peak, click here.

As they say in Mongolian yak racing circles, ‘Gentlemen, start your yaks.’


The Shout Team

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