Gibson Wines of the Barossa has entered into a distribution partnership with The Wine Company and so has secured its first formal distribution deal into Victoria, NSW, ACT, and south-east Queensland.

With distribution to begin on 1 July, The Wine Company will work alongside Gibson’s existing far north Queensland distributor, LG Liquor. Established in 1985 and owned by the Tahbilk Group, The Wine Company’s distribution portfolio includes d’Arenberg, Yering Station, Redman, Plantagenet and Xanadu, as well as international labels such as González Byass and Banfi.

Rob Gibson, Founder and Chief Winemaker of Gibson Wines, outlined the winery’s appeal for trade customers.

“In difficult times over the last few years, our family brand has proven itself to be steady and trusted. A comfort factor exists with classic Barossa, particular in its reds. We love that The Wine Company have bought into this philosophy and have trade customers asking for it,” he said.

Best known for its hero wine, The Dirtman Barossa Shiraz, Gibson is hoping the partnership will help to raise awareness of its wider product portfolio, particularly into on-premise.

“There’s many other Gibson gems to be unearthed and we’re sure the The Wine Company’s professional team will enjoy doing so to their customers,” Gibson said.

The appointment coincides with Gibson’s premiumisation program, which has involved an elevation of its packaging, the introduction of a new brand marque, Dirtborn Barossa, and a revitalisation of its cellar door.

Gibson has also released a new, super premium bottling, Burkes Hill Single Site Eden Valley Shiraz. The first ever single vineyard Shiraz in Gibson’s history, tasting notes describe dense blackcurrant flavours, notes of Asian spice, and fine tannins. It has an RRP of $85.

Michael Wilson, General Manager of The Wine Company, said that the two companies share an ethos of quality and tradition.

“Adding such an iconic, family-owned brand such as Gibson will not only add depth to our Barossa portfolio, but will really complement what The Wine Company represents: strong, high quality and respected wine brands, steeped in family tradition. The team really love the depth of range too, leading in with The Dirtman as the hero, complemented by the fresh and vibrant Discovery Road range that they see will sell well in on premise.”

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