By Amy Looker

Giesen Wines has announced two key appointments prior to the upcoming launch of its own Australian sales team.

Giesen has confirmed the appointment of Jo-Anna Thomas to the role of Queensland account manager, while Elle Hughes will take responsibility for the Victoria market.

Thomas, who previously worked for Brown Brothers, will be driving sales among existing and new customers, and will also assist in growing Giesen Wines' profile in Australia.

Meanwhile, Elle Hughes will be based in Victoria, looking after the on and off-premise markets.

Hughes, who is originally from New Zealand, previously worked for Brancott Estate as a cellar door assistant and tour guide.

The appointment of Giesen's Australian sales team also coincides with the commencement of a $1 million advertising campaign, 'All The Best From Marlborough' which is due to roll out across capital cities.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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