Australian craft gin curator, Gintonica, is embarking on a crowd-sourced funding campaign, via Birchal, to raise funds for expansion and the promotions of Australian craft spirits locally and internationally.

Australian craft gin continues to increase in popularity among the Australian drinking public in both the off- and on-premise, and it’s a trend Gintonica has witnessed first-hand.

The Melbourne-based e-commerce Gintonica business established in 2017, launching its Gin Advent Calendar, with each edition outsells its forecast year-on-year and has been their number one selling product.

David Box, Gintonica’s Founder and Director said he wanted to promote and support craft gin distillers whilst making it easy for gin lovers to try and share the ever growing offerings from distilleries.

“It can be overwhelming for consumers. Walk into a major bottle shop and you could be confronted with over a hundred gins, more than half being Australian. We make it easy for gin lovers to try before they buy, or even to gift an incredible Aussie craft gin pack,” he said.

Crowd Source Funding (CSF) in Australia is enabling small and medium sized enterprises to scale up and take investors on the ride. Birchal states that since the commencement of Australia’s CSF industry in 2018, over 80 Australian SMEs have collectively raised over $53 million by issuing securities online under the ecosystem. Birchal also reports that there are now over 44,000 investors who have participated in CSF offers, and this number is growing even in the midst of the ongoing COVID-19 pandemic.

“The past five years has shown us that Australians want quality made local spirits. Crowd funding will enable the business to expand into other craft spirits, employ more staff and continue to champion the Australian craft spirits industry whilst engaging with our customers on another level. We think raising equity in this way is a Ginspirational way for gin lovers to jump on board our spirited adventure,” said Box.

Expressions of Interest open on Tuesday 13th July and Investment Offer Campaign close on 23rd August via Birchal.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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