This year has seen so many missed celebrations, births, birthdays, anniversaries, weddings and engagements have all slipped by us in a storm of Zoom, FaceTime and social distancing.

For many the big saving grace, the line that has helped give hope among the despondency is ‘we’ll just do it twice as big next year.” It’s something that the good folk at Glengoyne Distillery have seen as well, which is why they have decided they are going to celebrate the launch of its oldest ever expression, a 50-year-old Highland Single Malt, by making someone’s 2021 special moment even more special.

Priced at $40,580 and with only 150 decanters available in the world, the limited-edition single malt is the pinnacle of the distillery’s unhurried and uncompromising approach to whisky making, as Scotland’s slowest distilled malt.

To acknowledge the world’s sentiment that 2020 can do one, Glengoyne has taken the unique decision to give away a special decanter of this incredibly high aged, rare whisky in 2021. This year has been tough for people all over the world, so the distillery will be making a moment with friends or family extra special for one group in 2021.

An online ballot has opened for groups of five or more friends or family to submit an entry alongside a description of their perfect moment for savouring the Glengoyne 50 Year Old together next year. Whether it’s toasting a delayed celebration, or creating an unforgettable reunion, the Glengoyne team will make their special moment a reality, hand-delivering the highly sought-after whisky for one group to enjoy and savour, in good company.

Robbie Hughes, Master Distiller at Glengoyne Highland Single Malt, said: “When we first filled hand-selected oak casks with our sweet, fruity, new make spirit back in the late 1960s, The Beatles were only just breaking up, Richard Nixon was US President, and Sesame Street debuted on television. A lot has changed while we’ve been waiting patiently for this unique release.

“At Glengoyne we believe that patience is always rewarded. This year we’ve all had to sacrifice spending time with our loved ones or delay celebrations. That’s why we want to make these moments extra special in 2021 with a memorable whisky that, after waiting so long for just the right moment, is truly ready to be opened and savoured.”

Glengoyne 50 Year Old comes in a special crystal decanter, which features an engraved goose emblem representing the geese who migrate to the Glen each winter.

Available from next week, this extremely limited-edition release will join a new 30 Year Old Glengoyne and the present 25 Year Old whisky, as part of the distillery’s new ‘Fine and Rare’ range.

And as for the online ballot, entrants have until Monday 14 December to gather their groups and submit their special moment they’d like to enjoy over a dram with friends.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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