By Deborah Jackson, editor National Liquor News

Following 13 years in the marketplace, Gossips has revamped its look in the lead up to Christmas.

Mairead Jarrett, Marketing Manager at Warburn Estate, told National Liquor News that the time was right to refresh the main elements of the packaging.

“When we looked at the Gossips pack as a business – we wanted to brighten it on shelf, add some pop – whilst maintaining the key visual recognition triggers. The result is better standout in-store – the whites all carry the same colour on cap and label, this has been rolled out with another colour variation on cap and label for the reds. 

"The Sweet Lips SKU’s have been given individual cap colours to continue to attract existing customers, while welcoming new. The response to the refresh has been outstanding – as we commence the roll out across the substantial range. Consumers are loving the refresh. The best news is the new look continues to deliver outstanding GP and the quality of the current release speaks for itself – with four gold medals currently in the line-up for the Chardonnay, Moscato and Merlot.”

The Gossips Range: Sauvignon Blanc, Pinot Grigio, Sweet Lips Moscato, Sweet Lips Pink Moscato, Semillon Sauvignon Blanc, Semillon Chardonnay, Chardonnay, Rosé, Sweet Lips Syrah & Dolcetto, Merlot, Cabernet Merlot, Shiraz, Shiraz Cabernet, Cabernet Sauvignon and Durif.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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