Grant Burge Wines, and parent company Accolade Wines, has partnered with Dylan Alcott AO for its ‘the largest campaign to date’.

The campaign will run across TV, digital out of home, social, retail and PR, having been developed by creative agency Milkmoney.

Additionally, Grant Burge has now partnered with the Dylan Alcott Foundation to help support young adults living with a disability. Later in 2022, the winery will be donating $2 from the sale of select bottles to establish tertiary education scholarships in partnership with the Foundation.

Alcott is a four-time Paralympic champion, and the only male tennis player to win the Golden Slam (all four Grand Slams plus Paralympic / Olympic gold in one calendar year) in any format. Alcott expressed his delight at working with Grant Burge.

“I’m pumped to join the Grant Burge family and be part of Leave Your Mark, a campaign that shares my own desire to motivate people to be the best version of themselves and make a difference,” Alcott says.

“It’s not about our past achievements or wins but what we are going to do next; being future-focused and striving to make a positive impact in what we do,” he continued.

Alcott achieved a rare ‘Golden Slam’ in 2021, before being named Australian of the Year 2022 and honoured with an Order of Australia medal

Alcott’s sentiments were echoed by Jack Glover, Marketing Director ANZ for Accolade Wines, who said: “Leave Your Mark is a campaign that represents Grant Burge’s progressive approach to winemaking, our commitment to continually evolving our portfolio and ensuring we are crafting premium wines to be enjoyed by all that over-deliver at every price point.”

“Importantly, at the heart of the Leave Your Mark campaign is the message that it’s not about our past achievements but what we are going to do next. As a brand, Grant Burge is committed to pushing the envelope when it comes to category innovation, premiumisation and diversification,” Glover commented.

“We are a market leader of premium Australian Shiraz and the Leave Your Mark campaign, spearheaded by Dylan Alcott, is designed to grow the category, and bring new audiences to the world of premium wine,” Glover concluded.

Milkmoney’s sister agency Octagon also worked on the campaign, alongside PR firm Dialogue PR, and media agency Havas Melbourne.

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