By Adrian Thomas

Accolade Wines has announced its new general manager of Grant Burge Wines will be Jeff Bond, the former CEO of Peter Lehmann Wines.

Accolade Wines General Manager Asia Pacific Michael East said: "Jeff's recent experience as CEO of Peter Lehmann Wines, coupled with his marketing experience and understanding of the global drinks industry through time with Maxxium, made him the ideal person to lead Grant Burge Wines".

As an experienced wine industry executive, Bond is confident that his recent exposure to the culture surrounding the Barossa Valley will help in his new role.

"The past five years I've got an in-depth understanding of the Barossa, the importance of its people and its special character as a cultural region – you've got to understand the history and its nuances to understand a brand like Grant Burge Wines," Bond stated.

Bond will start his new role on Monday 20 April adding: "It's a bit of dream job to go back to a business I know well and help drive the expansion in a way that builds on the Barossa story."

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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