By Suzan Ryan, editor – bars&clubs

William Grant & Sons has updated its Grant’s Family Reserve with a limited edition Family Reserve retro bottle shape and label to celebrate Father’s Day.

The award-winning, family-owned distiller says the limited release celebrates the company’s 128-year history via its revised packaging, which features a montage of Grant’s print advertising throughout the decades.

The retro bottle showcases more than 50 pieces of historical advertising from around the world. The theme ties in with a concurrent promotional campaign running across the independent off premise channel (‘gift with purchase’ glass) which showcases six historic bottle labels from 1903 to 2012.

“The promotion embodies the brand’s authenticity, its longstanding whisky-making heritage and craftsmanship that have been passed down from generation to generation,” says Nathan Fisher, Marketing Manager for Grant’s.

“This makes it the perfect choice for dads and grand-dads who are keen whisky lovers, as well as Grant’s loyalists who have been enjoying this quality spirit in Australia for more than 100 years.”

The Grant’s Family Reserve (700ml) Limited Edition retro bottle is available at BWS and Dan Murphy’s stores nationally for a limited time with an RSP of $37.00 (BWS).

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *