Gravity Seltzer has embarked on a tour of Australia’s East Coast in a custom-designed and branded bus as it looks to drive brand awareness and growth through Australia’s longest seltzer festival, the ‘Explore More’ tour.

Gravity Co-Founder and Chairman, Mick Spencer, along with his wife and 10-month-old baby will be taking the Gravity Bus to over 1500 venues and bottleshops. The trio will be meeting existing customers and pitching to new ones helping them learn about the Explore More philosophy of the brand and trialling of product.

“Gravity Seltzer’s tagline is ‘Explore More’, so getting out there and seeing our customers and their local area, learning about their community is a perfect fit with our brand,” Spencer said.

“The 18 months of the business have been really busy; like all startups serving customers, fulfilling demand and setting up our products for success has been crazy. But now we have assembled a word-class team, and the product has launched, it’s the perfect time to go tell more of Australia what we’re about.

“We recently appointed David Ward, former Head of Sales at Bentspoke Brewing, as Gravity’s Sales Director, and Greg Mitchell, former finance executive from Coca-Cola and CUB, as Finance Director.”

Last year Gravity was awarded a multi-million-dollar contract to be the official seltzer supplier for Accor Stadium at Sydney Olympic Park, as well as CommBank Stadium at Parramatta, McDonald Jones Stadium in Newcastle, and WIN Stadium and WIN Entertainment Centre in Wollongong.

Spencer said the contract has given Gravity Seltzer the chance to reach enormous numbers of music and sports fans.

“We literally sold over 20,000 cans in a few hours at some of these events over the summer, we were in the top drinks at large concerts like Harry Styles, Ed Sheeran, Red Hot Chili Peppers, Guns N’ Roses and Juicy Fest. Now leading into NRL Season we are seeing strong sales as more customers want to explore a lighter choice. It was very inspiring for Liam and I to know more people than just our mates love the product,” he said.

Check out the Gravity Bus below and if you would like the bus to visit your venue contact Co-Founder Liam Battye here:

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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