Gravity Seltzer Co is launching a ‘Zero Gravity’ range of zero alcohol seltzer, which will be distributed by Land of Plenty Food Co, which supplies over 2000 customers across Australia and New Zealand.

The partnership with Land of Plenty means that Gravity now has its sights set on supermarkets, independent grocers, airlines and food service outlets in Australia and New Zealand, for its new range.

Across its first 12 months Gravity has already secured a presence in stores, bars and restaurants across Australia and has recently secured the tender to become the Official seltzer supplier for Accor Stadium at Sydney Olympic Park, as well as CommBank Stadium at Parramatta, McDonald Jones Stadium in Newcastle, and WIN Stadium and WIN Entertainment Centre in Wollongong.

“Gravity Seltzer is the first seltzer company to launch a zero-alcohol range with all the same flavours as its alcohol range. That’s important for athletes, as well as anyone else who is mindful of what they consume. Our Blood Orange & Passionfruit, Kiwi & Guava, Ginger & Lime and Watermelon & Salty Lemon are the fruity paradise, all in a can for a big summer ahead,” said co-founder Liam Battye.

Land Of Plenty Food Co. founder Karen Lavecky said Gravity Seltzer is a natural fit for a food group that has built a reputation for premium products that focus on quality and innovation.

“We love the fact Gravity Seltzer is brewed naturally, vegan, 99 per cent sugar-free and comes in a unique range of flavours,” she said.

“We also believe Gravity Seltzer’s eye-catching packaging, as well as the amazing marketing support it gives to its clients through its point-of-sale marketing and influencer athlete owners, is outstanding.

“When you put all those things together, we know Gravity Seltzer is going to be in-demand in the venues we distribute to.”

Battye said Gravity Seltzer was excited about the Land Of Plenty Food Co. partnership.

“They’re a highly respected, award-winning company that has an incredible portfolio of clients and provides exceptional performance,” he said.

“They also have a broad footprint that will help us promote the brand to many more people. Gravity Seltzer is tapping into two of the largest growth markets in the drinks industry right now, in terms of seltzer and zero-alcohol, which means there’s a lot of opportunity to grow in our home market.

“But we also want to grow internationally. Land Of Plenty Food Co. will help us push into New Zealand, which is exciting. That will then give us the experience and credibility we need to target distribution deals globally.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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