Gravity Seltzer has teamed up with enviro-tech company AirSeed with the goal of planting at least 8,500 seed pods across NSW.
The initiative will target areas affected by deforestation, such as Bredbo, Nimmitabel, and the Cattai Wetlands. AirSeed uses drones to plant trees and uses trackable technology to monitor the growth and impact of each seed pod.
From its foundation, sustainability has been a key concern for Gravity Seltzer, according to chairman Mick Spencer.
“At Gravity Seltzer it’s in our DNA to explore more of the outdoors and we all believe that leaving the world a better place than we found it is vital for our future. We are proud to join forces with AirSeed and launch this significant tree planting initiative,” Spencer said.
Planting trees leads to multiple environmental benefits, including absorbing and containing carbon dioxide in their trunks, branches, and leaves, ensuring biodiversity and animal habitats, controlling erosion through tree roots entering the soil, and providing recreational spaces for the community.
“Every sip of Gravity Seltzer represents a commitment to reforestation and a tangible step towards a greener world. We believe that together, we can make a lasting positive impact on the environment and inspire other businesses to do the same,” Spencer added.
Spencer also hopes for the initiative to grow in the future, with the goal of each case or pack of Gravity Seltzer representing the planting of a seed pod.
Matt Poole, professional athlete and Gravity co-owner, reaffirmed the brand’s commitment to the environment.
“I’ve lived my whole life in the outdoors, training and building a career since childhood. This initiative is the first of Gravity’s contributions to the environment and I am so proud to call myself a co-owner and ambassador of the brand. With a young daughter, I am even more conscious of what the world looks like for future generations,” Poole commented.
AirSeed drones can plant up to 40,000 seed pods a day, and access remote, hazardous and inaccessible areas and GPS tag every pod planted. AirSeed is looking forward to the collaboration, explained AirSeed CEO and co-founder Andrew Walker.
“We are really proud to be working with Gravity Seltzer. Their support for restoration projects across NSW will make a significant positive impact on local ecosystems and communities,” Walker concluded.