By Ian Neubauer

Guinness will mark its 250th anniversary with a global celebration in September, with local distributor Diageo Australia hosting a series of events in five capital cities.

The celebrations will peak on Arthur’s Day on September 24 – the day Arthur Guinness signed a 9000-year-old lease on the St James’s Gate Brewery in 1759.

The party will start in Dublin, where Bob Geldof, Guy Ritchie, Jerry Hall and 2000 other Guinness fans will raise a glass to Arthur’s legacy at a live music venue to be set up inside Hop Store 13, one of the most historic buildings of the brewery.

The celebrations will take place simultaneously at Sydney, Melbourne, Perth, Brisbane, Adelaide and many other cities around the world. 

The event calendar will be preceded by a global promotional campaign starting in July that will give consumers a chance to win once-in-a-life experiences with Guinness in remarkable locations. Details on this program are yet to be announced.

“The 250 celebrations are a salute to the great Arthur Guinness, an altruistic man who established an extraordinary benchmark for brewing craftsmanship and social responsibility that still resonates more than two centuries later,” said Diageo Australia marketing manager – Guinness, Sam Reid.

“I’m looking forward to some great events to celebrate the anniversary here in Australia on 25th September. ”
For information on the Guinness 250 year celebrations, click here.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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