By Amy Looker, editor – National Liquor News

Hahn SuperDry launched a new TVC campaign last night from its 'Experience Collectors' platform.

Available over television, digital and out of home channels, the campaign is inspired by the story behind the Hahn brand itself and tells a tale of following your passions to gain new experiences.

"We are hugely excited and proud of this new Hahn SuperDry campaign. Experience Collectors is exactly the kind of thought provoking and inspiring work we aspire to for Hahn SuperDry. It's one of our flagship brands and we know it will continue to grow and move the beer market forward," said brand director, Tanya Marler.

The campaign was developed by Ogilvy, who won the Hahn business in mid-December with its strategy for Experience Collectors.

"This campaign marks the beginning of an exciting period for Lion as we embark on this new creative partnership with Ogilvy. We believe they have already set the benchmark high with this outstanding work," said Marler.

The TVC and digital campaign will run for six weeks, with additional bursts later in the year.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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