By Annette Shailer
Hahn has released its new brew, Hahn White, in a 735ml wine shaped bottle it says is designed for sharing.
Hahn White is a Belgian-style wheat beer, or ‘white’ beer, that is subtly spiced with essences of orange and coriander.
Brewed with a lower percentage of wheat than traditional white beers, Hahn White has an accessible and refreshing taste, brewed specifically for the Australian palate and climate.
Hahn White is lower in alcohol than other full-strength beers and is low in carbohydrates and sugar.
Lion Nathan marketing director Matt Tapper said that men and women who socialise together are increasingly looking for food and drinks they can share.
“The 735ml format of Hahn White makes it easier for friends to share a glass when they’re having drinks at the local, or when they’re sitting down to dinner in the evening ,” he said.
“It’s great on its own but for those who want to give the beer a sensory lift, serve it with a slice of orange. The serving style is called the ‘Carousel Ritual’ because cutting an orange this way is referred to as the ‘Carousel Cut.’”
A 735ml bottle will retail for around $8.99, with a six-pack of Hahn White available at a RRP of $15.99.