Hairydog Group has announced the acquisition of Boozebud, with a relaunch of the online retailer now imminent.

Hairydog said the acquisition presents a “unique opportunity” for both parties bringing together Boozebud’s existing e-commerce infrastructure and Hairydog’s experienced and knowledgeable team to maximise the combined potential of the two brands.

“Through this acquisition, we’re not just expanding our business footprint, we’re strategically aligning the strengths of BoozeBud’s advanced e-commerce capabilities with Hairydog’s proven retail expertise” said Ryan Agar, Head of e-commerce for the Hairydog Group.

“This merger of two brands creates a powerhouse that is set to transform the online liquor retail space to provide better drinks and experiences to our customers.”

Hairydog said this latest acquisition will boost the group’s annual revenue beyond $75m threshold, driving incremental profitability and reinforcing its position as a dominant player in the online liquor retail industry.

The new Boozebud website set to go live this coming weekend and to help ensure a smooth transition, Damien Smith, the former Chief Technology Officer at BoozeBud, has become part of the Hairydog team.

“To celebrate the return of BoozeBud and its new beginning, we have lined up a series of compelling promotions that we believe will thrill our customers and provide them with an unmatched shopping experience” added Agar.

For suppliers interested in learning more about the acquisition or the relaunch, please get in touch with your Hairydog point of contact or email

Earlier this month Boozebud went into administration, citing insufficient funds to keep operating.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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