Hairydog Group, founded in 2020 to help the hospitality industry after lockdown, has bought wholesale business S&P Liquor.

Hairydog and S&P Liquor will continue to operate as standalone entities, with Hairydog continuing to be a direct-to-consumer e-commerce platform, while S&P Liquor will maintain its wholesale distribution business for Sydney retail and hospitality venues.

Paul Ververis will remain as General Manager of S&P Liquor to help continue business growth into the future.

He said: “I’m delighted to continue to lead S&P Liquor and begin the relationship with Hairydog. It’s business as usual for S&P customers, they can rest assured that they will continue to receive the same great service from the same trusted staff, and continue to get the best in market pricing and deals.”

The Hairydog online store was created to help the hospitality industry regain some of the financial losses of unused alcohol stock by providing the opportunity to buy it back, then delivering it directly to the public at affordable, competitive prices.

Miriam Moynihan, Hairydog Group General Manager, said: “This is an exciting time for Hairydog as we enter our next phase of growth. I’m thrilled to work closely with Paul and S&P Liquor to continue to build upon each other’s successes and for the new opportunities across the Group.”

Five Liquor Emporium stores, (located in St Peter’s, Alexandria, Belmore, Marrickville Metro and Hurlstone Park), will remain owned by Ververis and his family and will be transferring their purchasing to Paramount Liquor as their preferred wholesaler and joining the Sessions Liquor Group.

The acquisition was effective from Monday, 16 May 2022.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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