Hard Fizz is launching a new range of RTDs, called Extra Strength, with four flavours and each one with six per cent ABV, taking each can up to 1.6 standard drinks.

The Extra Strength range launches with raspberry, lemon-lime, grape and cola flavours and CEO Wade Tiller said the new range has been created to give consumers another option.

“Some occasions absolutely call for a harder drink,” Tiller said.

“Hard Fizz has always been about ‘crew’ and Extra Strength ensures no one’s left out. This is a range we’ve been working on for a while behind the scenes so we’re very excited to finally release it.”

He added: “Extra Strength is here with a bang. I love the taste myself and I think it really hits the spot with that slightly harder six per cent ABV so I expect there’ll be a strong demand for it.”

Hard Fizz Extra Strength will be available through SouthTrade International, following the recent distribution agreement, and is now launching nationwide for independent retailers.

The inverted can design sees a black trim rather than Hard Fizz’s usual silver colour and uses real fruit juice concentrate so is gluten free, vegan friendly and also does not stevia, erythritol or any other artificial sweeteners.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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