Hard Rock exceeded all expectations this Summer on their first foray into Australian retail, with a complete launch sell out of their big hitting Hard Fruit Punch.

With its full serve, full flavour, cocktail-style proposition and unbeatable value, the giant 500ml Hard Fruit Punch hit a clear point of difference in a surging category of flavour-forward higher ABV drinks. Local Australian brewing partners Hawkesbury Brewing Co have released a new production run in March in readiness for an anticipated surge in demand leading up to Easter.

Following successful launches in the US, Europe and Asia, Hard Rock Expert Cocktails will be launching more new products in 2023. Hard Fruit Punch delivers on trend flavour available in 2 distinct but familiar profiles:                          
Lime & Mint and Passionfruit, Lime & Ginger.

Available now through Drink Craft

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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