By James Atkinson
Hardys has become the official wine supplier of Cricket Australia for the next three years.
Australian cricketers Ryan Harris, Peter Siddle and Nathan Lyon were in attendance at a launch function at The Sailors Club in Rose Bay, Sydney on Monday, along with Hardys family member, Sir James Hardy.
Cricket Australia executive general manager – operations Mike McKenna said: "It is very exciting to be welcoming Hardys on board as a silver sponsor and official wine supplier of Cricket Australia. There are some strong links between the two organisations that will make this a successful partnership."
"Hardys, like Cricket Australia, is a world renowned Australian brand and has experienced success on a global scale thanks to a dedication to quality and by taking great pride in the fruit of their labours." [continued below]
Fifth generation Hardy family member William (Bill) Hardy said: "I can't begin to tell you how thrilled we are to partner with Cricket Australia. Cricket is something that the Hardys family has grown up with like a lot of Australian families, so it’s no surprise that we are excited to welcome the Cricket Australia family into ours."
The partnership will see Hardys being the official wine supplier sponsor for all key Cricket Australia events and celebration matches. Hardys will also be running a strong national advertising campaign throughout the upcoming cricket season.
Cricket Australia and Hardys said they are committed to maintaining a responsible relationship with alcohol in Australian Cricket and will continue to invest in communications promoting responsible alcohol consumption.
Click 'play' below to watch a video from the launch event.